Marketing sprints for developer-first teams

Your product is real. Your story isn't.Your copy isn't.Your site isn't.Your pitch isn't.Your launch isn't.

We embed with early-stage Web3 and AI infra teams for 10–20 days to lock your narrative, ship core assets, and set up a content engine you can run yourselves.

Worked with teams at Amazon, Google & LightspeedOperator-led, no junior handoffsFixed price, no retainer

Previously worked with teams at

Amazon
Google
Lightspeed
Catalysis
Unhashed
Byzantine
Pulpkey

What a sprint looks like

Clarity, assets, and a system — in 10 days.

Relay/Foundation Sprint
Active · Day 8 of 10
Sprint Progress57%
PositioningDone

"Relay is the embedded marketing sprint for technical teams who need a real narrative, not another agency retainer."

Web3AIDevtools
4-Week PlanIn Progress
Wk 1Founder story thread✓
Wk 2Product explainer post✓
Wk 3Community launch
Wk 4Distribution push

You have a strong product,but the external story is weak.

Sound familiar? Here's what we fix.

narrative.diff
@@ -1,6 +1,6 @@ external narrative
1−
Strong product, weak narrative
2+
Clear, credible positioning
3−
Launches without messaging
4+
Ship-ready launch assets
5−
Founder writing every post
6+
A repeatable content system
−3 pain points+3 fixesrelay sprint applied ✓

Sound familiar? Let's fix it in 10 days.

The process

How It Works

01

Fit call

A 20-minute call to understand where you are and whether a sprint makes sense.

02

Discovery

A deep discovery call plus async access to your product, docs, and internal context.

03

Sprint build

Heads-down execution. Async updates, fast turnarounds, minimal meetings.

04

Handoff

All assets in editable formats plus a content system your team can run without us.

10days
Foundation sprint length
0junior handoffs
Operator-led throughout
3+sectors
Web3, AI infra & more
100%fixed scope
No retainers, no surprises

Two sprints. One fixed scope each.

Pick the sprint that fits your stage. Everything is scoped upfront and handed off at the end.

No retainer. No account manager. One operator who knows your ecosystem.

Foundation Sprint

For teams with a real product and a messy, incomplete, or non-existent external story.

$800/ 10 days

What you get

  • Positioning clarity

    Who you're for, why now, why you — and what you don't want to sound like

  • Landing page copy

    Full rewrite or new core page: hero, problem, solution, proof, and CTA

  • Flagship explainer

    Article, X thread, or Notion — non-generic, sendable to users, investors, and partners

  • 4-week content plan

    Topics, formats, channels, and 4–8 post outlines so you're not starting from zero

  • Demo video

    60–90s screen recording + voiceover, reusable on your site, decks, and socials

  • Newsletter & brand starter

    First issue drafted, template set, and a prompt system for future issues

Recommended

Launch & Distribution Sprint

For teams ready to launch or relaunch with a full content engine and distribution system behind it.

$1,200/ 20 days

What you get

  • Everything in Foundation, plus:

  • 2 videos

    Main 60–90s demo + 20–30s snackable clip from the same source material

  • Lean visual system

    Figma library: buttons, cards, layout patterns, and a deck template

  • 6-week content engine

    Anchor pieces written, frameworks for the rest — built around your launch window

  • Launch messaging pack

    X/LinkedIn threads, Discord/Telegram copy, and an optional founder essay

  • Partner & investor kit

    One-pager and outreach boilerplate so partners can talk about you accurately

  • Outreach system

    Notion CRM, DM/email scripts, and a 4–8 week follow-up rhythm

Ready to get your story straight?

A fit call takes 20 minutes. We look at where you are, what you need, and whether a sprint makes sense. If it does, we scope it and start.

Frequently Asked Questions

Early-stage technical teams in Web3 and AI infra who have a working product but a weak or inconsistent external story — and no senior marketing operator on the team.