Your own dashboard, open any hour.

Every client gets one login. Inside it: the work done this week and what it changed, your enquiries against last week, what each campaign cost, and what needs your decision. Below is a sample week of it, working.

Dr Mehra Skin ClinicMon 9:04
enquiries this week
14+3
named in AI answers
3 to 5 of 7 runs
Monday note
  1. Title rewritten; re-fetch on the 30th.
  2. Enquiries 14, last week 11.
DecideApprove the Diwali page
Dr Mehra Skin Clinic Week of 22 Sep
updated 2 min ago
Enquiries this week
0+3 vs last week
Cost per enquiry
₹612from ₹612
campaign 2, this week. Ad spend goes from your account to Meta directly.
Booked
0of 14 enquiries
each one traced back to the search or campaign that brought it.
Named in AI answers
3 to 5of 7 runs
for the questions your patients ask. A band, never a score. Next run Monday.
Where the 14 came fromthis week
Campaign 2, Meta
9
Google search
3
AI answers
1
WhatsApp, direct
1
This week, as it happened live
    Weekly noteWeek of 22 Sep
    1. Homepage title and description rewritten Tuesday; Search Console re-fetch scheduled for the 30th.
    2. Enquiries this week 14, last week 11. Paid campaign 2 is producing 9 of them at ₹412 each.
    3. All-products page cut from 4.9 MB to 0.6 MB of HTML. Google's field data will show it in about four weeks.
    4. Waiting on you: the landing-page copy for the Diwali offer, in the decisions queue.
    5. Next week: the AI-visibility run, seven repetitions, twenty prompts; the band lands in the dashboard Monday.
    Posted here, on WhatsApp and by email. Approved by Dhruv before it goes out.
    Needs your decision3 open
    • Approve the Diwali landing-page copyby Thu
    • Choose: pause campaign 3 or move its budget to campaign 2by Fri
    • Confirm the three competitor names for the AI-visibility promptsby Mon

    What you see when you open it.

    module 01 · sample
    6 of 14 items shipped
    Rewrite title and descriptionDhruv · shipped 23 Sep
    Fix double-counted trackingin-house · shipped 25 Sep
    Cut the booking page weightin-house · this week

    Your plan, and how far along it is

    The plan you signed, item by item, with owner, status and the date each one shipped.

    module 02 · sample
    Tue
    Title and description rewrittenbrand-search clicks
    Wed
    Tracking counts each enquiry onceenquiries
    Thu
    Campaign 2 live₹ per enquiry

    This week's work, and what it changed

    A log of what was done, tied to the number it was meant to move. A list of changes with reasons, not a list of tasks.

    module 03 · sample
    14enquiries
    ₹412per enquiry
    5booked
    this week · in your words, not ours

    Your numbers, in your vocabulary

    Enquiries, bookings, orders or demos first. Then what produced them: search and AI answers, campaigns, social, each on its own clock.

    module 04 · sample
    14enquiries this week
    source: your GA4 · refreshed 9:02 today
    no dataMeta ads
    source disconnected since Tue

    Every number's source and date

    Where it came from and when it was last refreshed. If a source is disconnected, the tile says so.

    module 05 · sample
    3 to 5of 7 runs, ChatGPT
    Google AI: 2 to 4 · Perplexity: 4 to 6

    AI visibility as a band

    How often you are named in the answers to your category's questions, seven runs per prompt, per engine, with the count behind it.

    module 06 · sample
    DecideApprove the Diwali landing-page copyby Thu
    DecidePause campaign 3 or move its budgetby Fri

    Decisions waiting on you

    Anything that needs your yes, in one queue, so nothing stalls in an email thread.

    module 07 · sample
    Ask for a call
    you pick the time · usually the same day

    Ask for a call

    One button. You pick the time.

    What reaches you without opening it.

    A five-line written note every Monday: what changed, why, what shipped, what needs your decision, what is next. On WhatsApp, by email, and in the dashboard, so you choose where you read it. A one-page report and a call every month. A call whenever you ask.

    WhatsApp · Mon 9:02
    Relay · week of 22 Sep
    1. Title and description rewritten Tuesday; re-fetch on the 30th.
    2. Enquiries this week 14, last week 11. Campaign 2 at ₹412 each.
    3. Waiting on you: the Diwali landing-page copy.
    Email · Mon 9:02
    Week of 22 Sep: what changed, and what needs you
    from Relay · to you
    1. Title and description rewritten Tuesday; re-fetch on the 30th.
    2. Enquiries this week 14, last week 11. Campaign 2 at ₹412 each.
    3. Waiting on you: the Diwali landing-page copy.
    Dashboard · weekly notes
    Week of 22 Sepnew
    Week of 15 Sepread
    Week of 8 Sepread

    A decision takes one tap, and lands in the log with your name on it.

    Anything that needs your yes waits in one queue: a landing-page draft, a budget move, the three competitor names for the AI-visibility run. You tap Decide, it moves into the work log with your name and the time, and Monday's note says what happened next. Nothing waits in an email thread, and nothing is done in your name without you.

    needs your decision · Thu 10:40
    DecideApprove the Diwali landing-page copyby Thu

    One tap. Nothing to type, nothing to forward.

    work log · Thu 10:41
    ThuDiwali landing page approvedyou
    FriDiwali landing page livein-house

    It lands in the log with your name and the time, and the work that follows sits under it.

    Monday note · line 4
    Relay · week of 29 Sep
    1. Diwali page live Friday; 3 enquiries from it by Sunday.

    Monday's note says what your decision did.

    Only numbers with a target.

    Every tile answers a question you asked. Enquiries, bookings, orders or demos sit at the top, and the numbers that produced them sit underneath, each with its source and date. A number with no target does not get a tile, which keeps the page short enough to read on a phone between customers.

    Enquiries a week
    14target 20
    Cost per enquiry
    ₹412target ₹400
    Bookings a week
    5target 6

    Why every Monday, and why in your words.

    What owners say matters most
    conversions
    44%
    traffic
    6%
    How often agencies report
    monthly
    69%
    weekly
    11%
    Owners want enquiries counted every week. Most agencies send traffic once a month. The dashboard lives in that gap.

    Asked which metric matters most, 44% of business owners say conversions and 6% say traffic. Asked how often they report, 69% of agencies say monthly and 11% say weekly. The dashboard and the Monday note are built on the gap between those two answers.

    Start with twenty minutes on your own numbers.