Twenty minutes first. Then a month. Then you watch it run.

The call is free. The audit is month one, and it decides what the plan does first. What happens on the call, and four questions to answer first.

your first six weeks a note every Monday
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  • day 1, the call
  • day 2, the proposal
  • week 2, the audit
  • weeks 3 and 4, the first fixes
  • week 5 on, the plan runs

The call: twenty minutes on your own numbers.

audit call · screen-share20:00
your Search Console, live
searchshownclickspos
best dermatologist gurugram1,240319.2
acne treatment gurugram8801214.1
laser hair removal sector 29310223.4
dr mehra skin clinic260961.1
the three gaps, as they come up
costs you todayYour title and description are the template's
costs you todayTracking counts every enquiry twice
costs you soonThe booking page takes six seconds on a phone
a one-page proposal, tomorrow

The proposal is one page. Here is its shape.

It arrives the next business day. The three gaps, in the order they cost you. What we would do first, and what we would measure before the second step. The services the plan calls for, and nothing else. The fee, said once. The terms, which are the same for everyone. It stands for thirty days.

ProposalDr Mehra Skin Clinic · one page · sample
sent the next business day
the three gaps, in the order they cost you
costs you todayYour title and description are the template's
costs you todayTracking counts every enquiry twice
costs you soonThe booking page takes six seconds on a phone
first

Rewrite the two lines and fix the tracking, in week two.

measured before the second step

Clicks on brand searches over fourteen days, and each enquiry counted once.

the services this plan needs
  • found on Google and in AI answers
  • Google and Meta ads
  • website fixes
the fee

said once, on the call

the terms, the same for everyone

Monthly in advance. Fifteen days' notice. Month four free if the number has not moved by the end of month three.

stands for thirty days · accounts in your name from day one

Month one: the audit, and the first fixes.

The full audit deck, in one format whether you run a clinic or a software company. What it contains, page by page, is below.

Then the first fixes on the plan, shipped and measured, in month one.

page 01the audit · sample
Crawler accessworking
Title and descriptioncosts you today
Page weight on a phonecosts you soon
Product structured dataworking
Canonicals and sitemapworking
Enquiry trackingcosts you today

The scorecard

Where you stand on everything we checked, colour-coded by what it costs you: red for what costs you today, amber for what will, and what is working stays as it is.

page 02the audit · sample
costs you todayYour title is the template's: "Online Store".

Every search result and AI answer introduces you with a template's words.

curl -sL yourclinic.in | grep -o '<title>[^<]*'

The findings

Each one a page: the finding, the evidence, the source under every number, the check you can run yourself, and the fair reason it might be that way.

page 03the audit · sample
wk 2
Rewrite the title and descriptionclicks on brand searches, 14 days
wk 3
Fix the tracking that counts twiceeach enquiry counted once
wk 4
Cut the booking page to 0.6 MBGoogle's field data, 28 days

The plan

Owner, effort, expected impact, sequence, across every service the plan needs. What we do first, what we measure before the second.

page 04the audit · sample
in plain English

Google introduces you with the template's words. Every enquiry from your ads is counted twice. Your booking page is slow on a phone. We fix them in that order, and we measure each one before the next.

The plain-English page

The whole deck in the words you would use to explain it to a co-founder.

page 05the audit · sample
day one, yours to keep
11enquiries a week
₹612per enquiry
1 to 3of 7 AI answers name you

The baseline

Your numbers on day one, including your AI-visibility band for twenty category prompts, seven runs each. Yours to keep.

Then the plan runs, and you watch it.

SEO and content, campaigns, web, social, creative, in the order the plan set. Every item in your dashboard with its status and the number it is meant to move. A five-line note every Monday, on WhatsApp, by email and in the dashboard. A one-page report and a call every month. A call whenever you ask.

Terms: monthly in advance, fifteen days' notice, and the ninety-day clause.

Mon 29 Sep · week 19:02
11enquiries this week
  1. Audit delivered, thirteen pages, the plain-English page on top.
  2. Day-one numbers set: 11 enquiries a week, ₹612 per enquiry.
  3. Next: the title rewrite and the tracking fix.
on WhatsApp, by email, in the dashboard
Mon 6 Oct · week 29:02
12enquiries this week
  1. Title and description rewritten in your words.
  2. Tracking now counts each enquiry once.
  3. Next: campaign 2 goes live on Thursday.
on WhatsApp, by email, in the dashboard
Mon 13 Oct · week 39:02
₹480per enquiry
  1. Campaign 2 live: 6 enquiries at ₹480 each.
  2. Booking page cut from 4.9 MB to 0.6 MB.
  3. Waiting on you: the Diwali offer copy.
on WhatsApp, by email, in the dashboard
Mon 20 Oct · week 49:02
14enquiries this week
  1. 14 enquiries, up from 11 on day one.
  2. Campaign 2 now at ₹412 per enquiry.
  3. Next: the AI-visibility run, seven runs, twenty prompts.
on WhatsApp, by email, in the dashboard

Three findings from a real audit.

Run against thewholetruthfoods.com on 16 September 2026, in the format every finding takes: what we found, what it costs, and how to check it yourself. The full deck runs to thirteen pages; this is the format, not the verdict.

  1. Working. Keep itworking, keep

    The robots.txt names five AI crawlers and allows every one: GPTBot, Google-Extended, PerplexityBot, ClaudeBot, CCBot. Most sites we look at have never made this decision at all.

    check it yourselfcurl -sL https://thewholetruthfoods.com/robots.txt
  2. Costs money todaycosts you today

    The homepage title is "The Whole Truth Foods - Online Store" and the description is "Order online from The Whole Truth Foods with secure payment options and seamless online shopping experience." Those are the platform's defaults. The two lines a search result quotes first are the template's, not the brand's own.

    Fair reason: the storefront was migrated and the template fields were never revisited. It is the most common finding we make.

    check it yourselfcurl -sL https://thewholetruthfoods.com/ | grep -o '<title>[^<]*'
  3. Costs money tomorrowcosts you soon

    The all-products page is 4.9 MB of HTML before a single image loads. On a phone on a train it is the difference between a browse and a bounce, and it is the page every "buy" query lands on.

    check it yourselfcurl -sL https://thewholetruthfoods.com/collections/all -o /dev/null -w '%{size_download}'

Start with twenty minutes on your own numbers.